Why business mentoring
Why individual business owners need business mentoring
In 1993, Brad Sugars started ActionCOACH, a business mentoring company. His idea, the centre of the company, was rather than provide business consulting, where the consultant does all the work for the company, wouldn’t it be better to provide business mentoring, so the company could eventually grow, profit and succeed – without the help of a business mentor?
At ActionCOACH, mentors become business coaches because they want to mentor and help small business owners. With several years of business and entrepreneur experience, they often have experienced the same conflicts that small business owners face. Therefore, they’re able to mentor small business owners experiencing conflict.
A mentor can make a significant difference in the long-term success of the organisation. A business mentor is hands on with coaching.
Are you wondering if your company needs a mentor?
Business mentors have significant years of business experience, and are more than qualified to:
- Mentor your company
- Develop your team
- Mentor with utilizing ActionCOACH’s systems and tools
A mentor wants the same thing the businesses they are coaching want: to accomplish their planned goals. A mentor provides the tools to enable businesses to work more effectively, organise and prioritise their tasks and manage teams for higher performance.
ActionCOACH has its own mentor program, where your ActionCOACH mentor will work with you for 12 months (longer if necessary) to help you make your business’ goals a reality. Mentors provide weekly coaching calls, goal setting sessions, work with you to create marketing pieces, and mentor you to develop new sales strategies and business systems that allow you to work less.
In addition, we have the full resources of the global ActionCOACH Team to call on for any and every challenge you might have. That means hundreds of mentors and experts, ready to help you if needed. Your business mentor acts as a conduit between all the resources of ActionCOACH, and your business needs.
The tools a business mentor from ActionCOACH can provide are a top reason of why ActionCOACH is in a class by itself. Our business mentors explore all the options with small business owners to see which opportunity best suites the client:
- Free Seminars – Business mentors and coaches run free seminars each month.
- BusinessRICH – At this intensive-mentoring two day workshop, you will learn the fundamentals of building a successful business model from qualified business mentors.
- Workshops – Mentors offer various workshops designed to kick-start your business improvement process, including GrowthCLUB, which is a quarterly, full-day meeting focused on 90-day planning, and customised sales, marketing and communications seminars conducted by business mentors.
- 1-on-1 Coaching –We offer a range of 1-on-1 programs with a business mentor, from the very basic StartUpCOACH program right up to the super fast FreedomCOACH for a bigger company ready for the whole team to get involved.
- Complimentary Coaching Session – One of our business mentors would be happy to spend some time with you to learn more about your business to see how we can assist you in meeting your goals.
In addition, a mentor may use the following assessment tools with your business to determine how much business mentoring you need:
- Business Health Check - this is a short 25 question analysis that will provide your business mentor with information to identify areas of potential improvement.
- Business Diagnostic – unlike our health check, the diagnostic is an extensive analysis of every areas of your business. Our business mentors usually recommend that you leverage this tool after they have a chance to meet with you and discuss your company’s needs.

