Business Mentor Australia: How to Boost your Average $$$ Sale
Here are some great ActionCOACH tips to boost your Average Dollar (or Value) Sale …
The good news is … this is all less of a mystery to most business owners, but precious little is usually done to increase it.
Some customers might spend $500 while others $23.50 – the average $ sale is just that:
The AVERAGE $ spend from everyone who does business with you!
All you need to do is divide what’s in the till with the number of transactions you’ve made.
Just like McDonald’s staff always asks, “Would you like fries with that?”
You need to look for ways of increasing your average $ sale.
Even though most people say NO to the fries, think of the millions of extra dollars they make a day from those that say YES.
Now think of how a similar strategy could unlock another goldmine for you.
The key is remembering that it only takes slight improvements to make a drastic difference to your profitability.
These customers are already doing business with you and any little extra you can add on is all cream.
There are subtle and not so subtle ways of doing it. Here’s the complete repertoire for you to choose from…
Increase Your Prices …
The most obvious way to increase your average dollar sale is to put up your prices.
This method should be approached with some caution, although most often you will have more fears about a price rise than any of your customers.
If you intend to increase your prices substantially it’s best to gradually phase the new prices in over a period of time.
Hints and Tips …
1. Just do it … add 10% across the board today.
2. For big rises, phase them in slowly.
3. When you get the 5 to 10% of people who object, shift their focus to the quality of your product and the benefits it offers.
4. Check what the competition are charging.
5. Be prepared to offer a little extra service and follow-up.
More strategies to come!



